Blog · GEO for businesses
How to appear when AI recommends a business
Guides and analysis on Generative Engine Optimization, Schema.org and visibility in ChatGPT, Claude, Perplexity, Gemini and Copilot. Written by the people who sign each audit.
-
Why does your business not appear in ChatGPT, Perplexity or Claude?
Generative engines ignore your business because of missing Schema.org, a robots.txt that does not authorise AI crawlers and an absence of semantic signals. What exactly is failing and how it is corrected.
-
Algorithmic visibility audit: what it is, what it measures and who runs it
What an algorithmic visibility audit measures exactly, which professional profile carries it out and which deliverables it should include.
-
Schema.org for businesses: LocalBusiness, Organization and the markup AI reads
Which Schema.org types a firm should use (LocalBusiness, Organization, Service, Person, FAQPage) and how to implement them so that LLMs read it as an authoritative source.
-
GEO consultancy for businesses: what it is and how it works
What GEO consultancy for businesses is, what it does exactly and how it differs from traditional SEO.
-
Madrid Bar Test: who AI recommends when a client is looking for a provider
We ran the Bar Test on Madrid businesses in tax, corporate and M&A. AI recommends a handful of boutiques consistently. Here is the data.
-
A GEO audit applied to itself
We applied our own service to auditscale.es and .eu. The technical score rose from 33 to 75. What exactly we changed and what came of it.
Does your business appear when AI answers?
Request the initial algorithmic visibility audit across the 5 generative engines.
Request a GEO audit